Once Adsense was launched, we were tasked with furthering the momentum with a branded campaign. They wanted to really advertise their new brand to the world.
We asked ourselves...
Who better to help promote the new brand than aligning it with some other well known brands?
We created a variety of content films starring some famous early adopter Adsense clients. From Audi to Unilever, these mixed-media testimonial films helped launch the Adsense brand to a global audience. The films were community targeted, with the films pointing to where they’d be the most relevant.