Following our Knox global launch collaboration, we worked with Samsung UK for refresh their business communications.
There was never going to be a silver-bullet and Samsung entrusted us to help them get their business to business communications right.
There were lots of moving parts to this project: We worked with them to do a tone and asset diagnosis. We then created a content strategy based on this analysis along with a sales funnel.
Films, lots of them. With differing tones and objectives. To help Samsung connect with their businesses on a human level, we created some inspirational films starring some truly inspiring entrepreneurs.
We also shot short vertical-specific films for use in sales conversations with a variety of businesses.
We created films for tentpole events. Large, cinematic experiences designed to showcase Samsung’s tech-driven might and also helped Samsung Health make some non-awkward, short case films.