Samsung Content


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Samsung B2B

Samsung were so impressed with our Knox project, we subsequently rewarded with dealing with all their B2B communications.

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We asked ourselves…

How do you communicate with such a diverse audience on a global scale?

We realised...

There was never going to be a silver-bullet and Samsung entrusted us to help them get their business to business communications right.

 

There were lots of moving parts to this project: We worked with them to do a tone and asset diagnosis. We then created a content strategy based on this analysis along with a sales funnel.

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Anything else?

Films, lots and lots of films. With differing tones and objectives. To help Samsung connect with their businesses on a human level, we created some inspirational films starring some truly inspiring entrepreneurs.

We also shot short vertical-specific films for use in sales conversations with a variety of businesses.

 

We created films for tentpole events. Large, cinematic experiences designed to showcase Samsung’s tech-driven might and also helped Samsung Health make some non-awkward, short case films.

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How it go?

After producing several content pieces for Samsung, we’ve maintained a close relationship and continue to produce films showcasing their work with a number of fascinating businesses.