Samsung were so impressed with our Knox project, we subsequently rewarded with dealing with all their B2B communications.
We asked ourselves…
How do you communicate with such a diverse audience on a global scale?
There was never going to be a silver-bullet and Samsung entrusted us to help them get their business to business communications right.
There were lots of moving parts to this project: We worked with them to do a tone and asset diagnosis. We then created a content strategy based on this analysis along with a sales funnel.
Films, lots and lots of films. With differing tones and objectives. To help Samsung connect with their businesses on a human level, we created some inspirational films starring some truly inspiring entrepreneurs.
We also shot short vertical-specific films for use in sales conversations with a variety of businesses.
We created films for tentpole events. Large, cinematic experiences designed to showcase Samsung’s tech-driven might and also helped Samsung Health make some non-awkward, short case films.
How it go?
After producing several content pieces for Samsung, we’ve maintained a close relationship and continue to produce films showcasing their work with a number of fascinating businesses.