In 2016, Samsung asked us to help them launch Knox – a mobile system designed for businesses to protect their sensitive information on employee’s phones.
We asked ourselves...
How do you convince global and local businesses alike to get a new security product without it turning into a worldwide scare campaign?
We created a long promotional film globally, informing businesses about the product and its benefits and the necessity of Knox and asking them to commit. Then, we continued to offer reassurance on a local level, with a series of short films to provide further information about the product’s features.
How’d it go?
This project was a huge success, from which we were subsequently named the video content agency for producing Samsung B2B material. They currently use our promotional videos as guidelines for any video communications. Aw, we’re blushing!