Skills For Tomorrow
BT Skills for tomorrow

UPSKILLING THROUGH STORYTELLING

  • Client
    BT
  • Role
    Strategy
    Creative
    production
  • Format
    TV ad
    Web Series

BT are training 10m people on digital skills through their platform “Skills for Tomorrow”

We used personal stories instead of lectures to cover topics that can be hard to engage with, like security, parenting and privacy.

Launching on TV with Rio Ferdinand’s story of his struggles to keep his kids safe online, we've kept expanding the platform ever since.

"It is a pleasure to work with House of Greenland, a team full of talented, passionate, and creative people"

Celia Varet
Senior Manager Digital Impact & Sustainability | BT