Loop Rebrand

Promoting the circular economy without eco-shaming

Loop is inventing the future of grocery shopping, in partnership with Walmart, Tesco, Carrefour and the major CPG groups

Get your favourite products delivered into reusable packaging from your national retailer.

Users are tired of being “eco-shamed”, so we created a brand identity and tone to make recycling a joy and a no-brainer. 

The visual execution made it easy to implement, with no logo change, simple rules for partners, and imagery to use in-house.