1 in 7 LGBTQ+ people experience discrimination when in a store.
With #OpenToEveryone, we encouraged businesses to self-identify as LGBTQ+ friendly using the attribute on Google Business Profile.
We captured how big of a difference a simple LGBTQ friendly icon on Google Search or Google Maps can make.
Making inspiring films and written case studies, we told the stories of LGBTQ friendly businesses in London, Madrid and Dublin.
