#OpenToEveryone
GOOGLE #OPEN TO EVERYONE

A SAFE SPACE THAT'S MADE TO MEASURE

  • Client
    Google
  • Role
    Strategy
    Creative
    Production
  • Format
    Anthem video
    Video story
    Case studies

1 in 7 LGBTQ+ people experience discrimination when in a store.

With #OpenToEveryone, we encouraged businesses to self-identify as LGBTQ+ friendly using  the attribute on Google Business Profile.

We captured how big of a difference a simple LGBTQ friendly icon on Google Search or Google Maps can make.

Making inspiring films and written case studies, we told the stories of LGBTQ friendly businesses in London, Madrid and Dublin.