We cleared out Google’s garage. Rebranding Google’s online digital skills platform, and training 14.5 million people in the process.
Digital Garage
Client: Google Ads
Repositioning, brand, creative development and execution, Omnichannel
Challenge
Contrary to popular belief, Digital Garage isn’t a feature to store e-lambos in the metaverse. It’s an online initiative from Google to help bridge the digital skills gap across EMEA. Critical for business and reputation, the program was lacking consistent branding across markets, and Google felt that associating their name would generate mistrust. We were challenged with rebranding the program, unifying market initiatives, and scaling the impact across EMEA.
Our Role
We started by getting our researching hands dirty, and discovered that people liked and trusted the program more when associated with Google. We followed that by convincing marketing teams to rebrand the product as Google Digital Garage. Which led to us making the full brandbook, covering everything from logo to tone of voice. And as a result, we designed a wide range of creative assets to support it – from training videos, to social campaigns, outdoor prints, and even papercraft animations. Yes, we made that paper.
