With the passions of a new generation changing fast, Red Bull wanted to align themselves with this high-octane audience through entertaining, digestible content. Introducing Unfold, a web series that tells the stories of some of the sport’s biggest stars through unprecedented access and a series of in-depth and personal interviews and brings them to life for the mainstream. 

With episodes covering Johan “N0tail” Sundstein and Carlos “ocelote” Rodríguez: the former was inducted into the Forbes under 30 after his success on Dota 2, and the latter being arguably the sweariest man in esports.