We invented house music. Taking the fastest-growing real estate startup from direct response to nationwide brand campaign – and growing revenue.
Rent like an A-lister
Client: Apartment List
US Branding Campaign, TV + Omnichannel
Challenge
Getting everything you want in a home is something usually reserved for A-List celebrities – unless you’re renting with Apartment List. The American home rental app came to us in need of a boost to grow past direct response and to put themselves right up there with the competition (one of which has a very similar name and that cool guy from Jurassic Park as their brand spokesperson).
Outcome
We took to the studio with up-and-coming rapper ‘Bee Simms’, creating a track to highlight that even the most mundane of home comforts can help customers feel like they’re living that A-Lister lifestyle – which turned our main film into a music video. Tested in 2022, the campaign delivered an increase in revenue, and will be returning in 2023 for an encore.
