We helped businesses catch customers who want lobsters. Showing merchants the reach of Google, by showcasing the many ways people search for their products.
Commerce
Client: Google Ads
Merchant demand gen and activation, Brand and conversion campaign
Trendy squishy sandals.
Same day delivery flowers.
Cool creative agency in London.
When you want something, you search for it online. And no matter how you search for it, Google finds it. Which gives Google Merchant Centre and Shopping Ads an advantage to businesses no other online marketplace can claim.
Our campaign ‘Get Your Shop On Google’ highlighted the unique ways in which people are searching for products online. Our anthem film showed Essex-based fashion retailer Never Fully Dressed preparing and delivering their staple piece, the Lobster May Dress, as customers searched for it online: “Posh Crab Dress”, “Sealife Evening Look” and “Crustacean Party Dress”. From banners to TV, this playful creative lens can live just about anywhere, and will be returning this year for phase two.