We have good intentions. Helping Google find its place in an ever-changing industry through the power of 'intent'.
Retail Strategy France
Client: Google
Strategy Event Branding
The world of retail is forever evolving. From contactless payments, shop till assistant role-play, and the big game changer for Google: online shopping. So when they approached us to help make its value proposition more understandable, audible, and local for the French market, we took to research sessions and workshops to discover the one thing that remains the same – intent.
"It's the first time we've had such a strong and specific Google storyline. This strat job really paid off." (François Loviton, MD Brands & Retail)
The consumer knows what they want, and they don’t need to be told what to do or what to buy. They just need an ecosystem that supports them in their choices. And for that, Google has a unique role to play. As a result, and with intent front of mind, we developed a new strategy to fit this narrative – as well as a new visual language, tagline, and branding elements unveiled to the world at the Think Retail 2022 event.
