We made something out of Nothing. Supporting the launch of the most-hyped smartphone of last year with a virtual keynote that shook the tech world.
Keynote
Client: Nothing
Content Strategy, Brand
The Phone (1) aimed to bring passion back to technology, reintroducing the artistry, confidence and craftsmanship that drew Carl Pei (previous co-founder of OnePlus) to the industry many moons ago. We created Nothing’s keynote that outlined the brand’s vision, announced the Phone (1), and explored the features and benefits – and was streamed to millions worldwide. A first-ever mobile product for Nothing, and a first-ever keynote for House of Greenland. Or as we’re calling it, Keynote (1).
After the success of the Ear (1) earphones, Nothing’s next product had Apple loyalists ready to finally get their head out of the Cloud. All they needed was a new smartphone that did everything an iPhone did – but with a cool, mysterious, way, way, way fancier name.