First-party data is becoming increasingly important, and it can actually help advertisers with their marketing. Google wants to help them leverage the opportunity in this space, by going deeper with first-party data in a way that can deliver value to their businesses and drive their digital maturity. But to do so, they need clearer insights into what the process of first-party data tech implementation actually looks like. What are the organisational and technical challenges that are associated with making changes, and what are the benefits? What roles do tech partners play in this space, and how do they make the process easier? 

We talked to French CAC 40 companies to try to understand the digital adventure they have been through, and we turned this technical subject into something engaging and visual (thanks to great animations and a big strategic work on the scripts of the videos). Our series of videos produced in partnership with Accor and Canal+, alongside with written case studies, helped to educate and raise awareness about first-party data among C-level advertisers. By showing real use cases with business results and clear proof points, we provided guidance and inspiration to help them understand how they can leverage their own first party data and see business results.