We put Samsung to work. One-off product launch meets comms restructure as we make Samsung’s business our business, for other businesses.
Knox
Client: Samsung
TV, DIGITAL, Global launch
Challenge
You never know when you might need defence-grade security built into your devices, so we decided it would be wise to team up with Samsung to launch their new product, Knox. Our film did the job of announcing Knox to a business audience that was unaware of just how secure their devices could be, should be, and definitely would be with Samsung.
After the secret agent stuff, we got down to proper business, going on to win the pitch to create a branded framework for all of Samsung’s UK business comms. We applied consistent branding and positioning across a campaign that included sales, consideration and awareness assets – showing small businesses that Samsung’s support and security adapts to their work practices. Our bite-sized case studies focused on simple product truths to demonstrate just how Samsung could support businesses across the UK, no matter how specific their needs.